Moody’s RMS Outperform Campaign
This awareness campaign highlights how Moody’s RMS leverages cutting-edge risk modeling and management to empower customers to thrive in a fast-paced, ever changing world.
Campaign Assets
Decca created extensible concepts that could be leveraged across a year long awareness campaign. Core assets included an anthem video, print ad, and 26 banner ads. The creative approach was designed to be scalable and flexible for use across multiple applications as marketing opportunities arose throughout the year.
Exceedance Event Branding
Decca developed a visual system applied across all touch points for Moody’s RMS Exceedance conference. High energy anthem videos opened each daily keynote.
Additional deliverables included event logo, design guidelines, pre-show promotional assets, executive communications, digital and traditional signage, and presentation templates.
Advanced Risk Analytics Campaign
The campaign aimed to raise awareness of RMS’s expertise in risk analytics for (re)insurers. Key assets included a video, print ad, landing page, email, and 24 banner ads, featuring a high-impact wallpaper placement.
